Despite this prominence, the CTV News homepage utilized numerous carousel implementations for different content types that weren't serving their intended purpose effectively. The National News broadcast promotion carousel, in particular, employed an accessibility-problematic UI pattern that neither showcased broadcast content effectively nor provided clear pathways to video content. While editorial teams were accustomed to this format, they were unaware of better alternatives that could enhance content discovery while improving accessibility.

The challenge was to re-imagine this high-profile component in a way that would maintain its promotional function while addressing accessibility concerns and creating a more intuitive content discovery experience—all within the constraints of an aging CMS platform and established editorial workflows.

By re-imagining this high-profile component rather than simply "fixing" it, we could demonstrate how questioning established UI patterns can simultaneously improve accessibility, enhance user experience, and better fulfill business goals—setting a precedent for similar improvements across the site.